The jewellery growth journal
Thinking worth
keeping.
Clear, commercially useful guidance for jewellery brands that want to be easier to find, easier to shop and harder to forget.
Let’s Plan Your Q4: A Christmas Marketing Reset for Jewellery Brands
Dusting off last year’s Christmas marketing plan? Here’s what I’d rethink for your jewellery brand’s Q4, from AI discovery to gifting, margins and delivery.
Read the perspectiveWebsite · 9 min read
Traffic, but no jewellery sales?
SEO · 10 min read
10 Shopify SEO mistakes jewellery brands make
SEO · 8 min read
Better jewellery collection pages
Growth · 8 min read
How much to spend on jewellery marketing
Growth · 7 min read
When to hire a jewellery consultant
Marketing · 8 min read
You’re focusing on the wrong thing
SEO · 11 min read
SEO for jewellery brands: the practical guide
Website · 7 min read
Why a jewellery website audit comes first
Copywriting · 7 min read
Using ChatGPT without losing your brand voice
Marketing · 8 min read
How to sell jewellery on Instagram strategically
Starting out · 12 min read
How to start a jewellery business in the UK
SEO · 7 min read
Why your jewellery brand is not being found
Website · 10 min read
The jewellery website checklist
Growth · 9 min read
Build a year-round jewellery gifting strategy
SEO · 6 min read
Google Keyword Planner vs Semrush
Starting out · 9 min read
How to create your own jewellery brand
Website · 9 min read
The best platform for a jewellery website
Growth · 9 min read
How to grow your jewellery business
Growth · 7 min read
How ROI applies to a jewellery business
Copywriting · 9 min read
How to write jewellery product descriptions
Copywriting · 7 min read
Why hire a jewellery copywriter?
From reading to doing
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