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Book your services · For independent jewellery brands

Your business.
One useful step
at a time.

You don’t have to do everything at once.

Choose the support your jewellery business needs now. Build strong foundations, improve your website and grow at a pace that works for you and your budget.

Explore the modules
  • Individual bookings
  • No ongoing commitment
  • A clear quote first

Modules 01–02

Start with strong foundations.

Know how customers find you. Know how your brand sounds. These two modules give the work that follows a clearer direction.

01Foundation module

Your keyword strategy

Know what your customers are searching for, and where those searches belong on your website.

You’ll leave withA tailored keyword map and a clear order of priorities.

What’s included
  • Research around your jewellery, materials, styles, occasions and customers
  • A keyword map for your products, collections and useful journal topics
  • Practical priorities explaining what to focus on first

What I’ll need from you

Your website or product range, the customers you want to reach and the markets you sell to.

How it’s delivered

A strategy document you can use yourself or bring into a later module.

A useful starting point

A useful first step before writing or restructuring your website.

One-off project · Quoted to your brief

02Foundation module

Your brand tone of voice

Find the words that sound like you and help customers understand the value of your jewellery.

You’ll leave withA practical voice guide for confident, consistent writing.

What’s included
  • Your brand personality, core messages and the language that fits
  • Words and phrases to use, with examples of what to avoid
  • Example copy showing how your voice works across your website and emails

What I’ll need from you

Your story, a little about your customers and examples of writing you like or want to move away from.

How it’s delivered

A reusable writing guide with examples tailored to your brand.

A useful starting point

Can be booked independently or alongside your keyword strategy.

One-off project · Quoted to your brief

Modules 03–08

Make your website work beautifully.

Build a clearer path from discovering your brand to understanding your jewellery and feeling ready to buy.

03Individual module

Your website structure

Give your jewellery a logical home, so customers can find the piece they have in mind.

You’ll leave withA clear navigation and collection plan.

What’s included
  • A proposed main menu and collection structure
  • Useful shopping routes by style, material, occasion or recipient
  • Recommendations for page hierarchy and internal links

What I’ll need from you

Your current website, product range and keyword strategy if you have one.

How it’s delivered

A structure plan. Website implementation can be included in the agreed quote.

A useful starting point

Your keyword strategy helps inform collection names and priorities.

One-off project · Quoted to your brief

04Individual module

Your homepage

Make a clearer first impression and give visitors a reason to explore your collection.

You’ll leave withHomepage copy and a purposeful section-by-section layout.

What’s included
  • Your headline, introduction and key brand messages
  • A suggested layout with collection links and calls to action
  • Recommendations for imagery and customer reassurance

What I’ll need from you

Your website, brand messaging, priority collections and available photographs.

How it’s delivered

Copy and a layout plan. A Shopify implementation can be scoped into your quote.

A useful starting point

Your tone of voice and website structure give this work a strong starting point.

One-off project · Quoted to your brief

05Individual module

Your maker story

Help customers meet the person, the craft and the thinking behind your jewellery.

You’ll leave withAn About page that gives your brand a personal, meaningful introduction.

What’s included
  • Your founder story shaped into clear, engaging website copy
  • The details of your process, materials and approach that deserve attention
  • A suggested page flow and natural next step for the reader

What I’ll need from you

Your background, making process, values and any existing About page copy.

How it’s delivered

Finished About page copy, ready to add to your website.

A useful starting point

Your tone of voice helps the story feel consistent with the rest of your brand.

One-off project · Quoted to your brief

06Individual module

Your product listings

Give customers the detail they need to understand, find and choose your jewellery.

You’ll leave withA finished batch of clear, search-focused product listings.

What’s included
  • Product titles and descriptions for an agreed number of pieces
  • Materials, dimensions and personalisation details presented clearly
  • Search titles and meta descriptions for each listing

What I’ll need from you

Product photographs, specifications, prices and any personalisation or lead-time details.

How it’s delivered

Ready-to-use copy, booked in a batch that suits your catalogue and budget.

A useful starting point

Your keyword strategy and tone of voice help each listing work as part of the wider brand.

One-off project · Quoted to your brief

07Individual module

Your collection pages

Turn your collections into useful shopping destinations with a clear search focus.

You’ll leave withA finished batch of collection copy and SEO details.

What’s included
  • Introductions and supporting copy for agreed collections
  • Search titles and meta descriptions
  • Relevant internal links and suggestions for the shopping journey

What I’ll need from you

Your collection links, the products included and a keyword map if you have one.

How it’s delivered

Ready-to-use collection copy in an agreed batch. Uploading can be included in the quote.

A useful starting point

Your keyword strategy and collection structure are useful foundations.

One-off project · Quoted to your brief

08Individual module

Your product-page buying experience

Answer the little questions that can leave someone unsure about placing an order.

You’ll leave withA clearer product page, with the agreed improvements put in place.

What’s included
  • A review of product information, options and the path to adding to basket
  • Improvements to sizing, materials, personalisation or delivery information
  • An agreed set of practical page changes and a check of the updated journey

What I’ll need from you

Your website, the pages or problems to focus on and access for any agreed changes.

How it’s delivered

A scoped implementation project. Platform, theme and app requirements are checked before booking.

A useful starting point

Can be booked directly when you already know where customers are getting stuck.

One-off project · Quoted to your brief

Modules 09–11

Bring people in. Keep moving forward.

Create useful content, give each new collection or campaign the attention it deserves and review your progress.

09Individual module

Your search-led journal content

Create useful reading that connects the questions customers ask with the jewellery you sell.

You’ll leave withAn agreed batch of purposeful, search-focused articles.

What’s included
  • Topics chosen around relevant customer searches
  • Finished articles with clear headings and useful information
  • Search titles, meta descriptions and links to relevant pages

What I’ll need from you

Your keyword priorities, product range and any specialist knowledge or brand details to include.

How it’s delivered

Ready-to-publish articles in a manageable batch. Publishing can be included in the quote.

A useful starting point

Your keyword strategy helps the articles support the rest of your website.

One-off project · Quoted to your brief

10Individual module

Your launch or gifting page

Bring a collection or occasion together in one considered place to browse and shop.

You’ll leave withA dedicated landing page for your next launch or gifting moment.

What’s included
  • A page plan and copy built around the collection or occasion
  • A clear shopping journey, with useful product and collection links
  • Page design and implementation within an agreed website scope

What I’ll need from you

Your campaign dates, products, photographs, packaging details and any confirmed offer.

How it’s delivered

A one-off landing-page project, with platform requirements and launch timing agreed first.

A useful starting point

Useful when your core website is ready and you have a specific campaign in mind.

One-off project · Quoted to your brief

11Individual module

Your progress review

Pause, look at what has changed and decide where your next investment should go.

You’ll leave withAn evidence-led review with a short, prioritised list of next steps.

What’s included
  • A review of available traffic, search and customer-behaviour data
  • A look at what is working and where customers may need more help
  • Clear recommendations for what to prioritise next

What I’ll need from you

Your website, the changes made and access to relevant analytics or search reports.

How it’s delivered

A standalone review and written recommendations, with no ongoing reporting commitment.

A useful starting point

Best once changes have had time to gather useful data; the timing depends on your business.

One-off project · Quoted to your brief

A little progress, on your terms

One booking.
No ongoing commitment.

  1. 01

    Choose the help you need.

    Start with one module. If you already have the foundations, go straight to the area that needs attention.

  2. 02

    Agree the details together.

    I’ll confirm what’s included, a fixed quote and a realistic timescale before you decide to book.

  3. 03

    Put your finished work to use.

    There’s no retainer or subscription attached to these modules. Come back for the next step when it suits you.

Book your next step

What would you love to
move forward?

Tell me which module you have in mind, a little about your brand and the budget you’re working with.

I’ll come back with a clear scope, price and proposed timing. Sending an enquiry doesn’t commit you to booking.

Poppy Hamilton

Thoughtful, practical help.From me to your business.

poppy@jewellery-consultant.com

I’ll use these details to respond to your enquiry. Read the privacy policy.

Scope, price and timing confirmed before you book.

Before you choose

A few useful answers.

Do I need to book every module?

No. This is a suggested path, not a package you have to complete. Book the area that will help you most and use work you already have in place.

Can I spread the work across my budget?

Yes. Each module is a separate project. Product listings, collection pages and articles can also be scoped into smaller batches, so you can agree a manageable amount of work at a time.

How much does each module cost?

The quote depends on the size of your catalogue, the work involved and whether you need writing, planning, website implementation or a combination. You’ll receive a fixed quote for an agreed scope before booking.

How long will the work take?

I’ll confirm availability, the information I need and the proposed delivery timing with your quote. If you have a launch date in mind, include it in your enquiry.

Does every module include website changes?

The details on each card explain the usual deliverable. Some modules provide strategy or finished copy; others include an agreed implementation project. Your quote will make it clear exactly what is included.

Jewellery sales goal calculator

01 / START WITH YOUR ORDERS

What is your average order value?

Think about what a customer typically spends in one online order. An estimate is absolutely fine.

If you sell a mix of pieces, use your average online order value from a typical month.

Your figures stay in this browser.