Unlock the Secrets to Growing a Profitable Jewellery Business


Hey there! I’m Poppy, your go-to jewellery business coach!

I’m here to help you grow your jewellery business with practical strategies and insider tips that actually work – so you can achieve that thriving business you’ve been dreaming of. 

If you're stuck with social media, unsure about SEO and drawing a blank on why your customers abandon cart... this is for you!

In a highly competitive and saturated market, it can be challenging to take centre stage. Trust me, I know!

Let's buff up your business strategy and get you shining as bright as your pieces!




Jewellery Success Suite: Guided Growth Program

Unlock Your Jewellery Brand’s True Potential with Personalised Guidance Every Step of the Way

New Course Starting JANUARY 2025





Are you ready to elevate your jewellery business with a structured, month-by-month approach tailored specifically to your brand’s needs?

The Jewellery Success Suite: Guided Growth Program is designed to transform emerging jewellery brands into thriving businesses with a comprehensive, hands-on strategy that leaves no stone unturned.

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why work with me?

With a background in Sales Copywriting, Project Management and Jewellery Design. 


With over a decade working within this niche and countless hurdles overcome in the scaling process, I can confidently say there's not much I don't know about growing a successful jewellery business. 



Severn years working with the No.1 ranking 'personalised Jewellery' biz on Google Search today. 

I have a wealth of industry relevant knowledge that can be applied to any jewellery designer or seller who wishes to grow. 

I'm not bragging, but... 

The many hats you have to wear as a small business owner can feel overwhelming without a strategy. 


My approach is tailored to your business, your time and your skill level. This is not a one size fits all growth plan, it's a measured and sustainable process to get you where you'd like to be. 

Grow in an organic way that feels authentic to you and your brand.

Bespoke Service 


let's chat about your business goals!


let's chat about your business goals!

more about me

Jewellery SEO & Content Creation Service 


Struggling to get your stunning pieces noticed online? Generic SEO agencies may be tech wizards but do they understand the beauty and artistry behind your creations? — probably not.

I specialise in SEO keyword profile building and content creation designed exclusively for jewellers. I craft story-driven product descriptions, optimise your website, and use strategic buyer intent keywords to attract customers ready to purchase. Like '8th anniversary gift' simple terms like silver bracelet aren't going to cut the mustard I'm afraid. 

Let me handle your content creation, while you focus on creating your masterpieces.

Outrank your competitors and boost your sales with my most popular Jewellery SEO package today!



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Most Popular Service 

I put all of my advice and guidance on best practices and optimisation tips into a one off, downloadable bible.

I've outlined everything you need to do to implement my  'set it and forget it' selling strategy within this comprehensive guide. 

Investing in yourself and your skills is the fastest way to success. My book 'How to Sell Jewellery Online' provides value for jewellers who wish to break into the gifting market, boost online conversions and build your SEO keyword portfolio.

Before you consider hiring an expensive agency who probably has little to no expertise in the jewellery industry or the nuances of selling your pieces, make sure you've read this guide.

Equip yourself with the knowledge and strategy I use everyday to shift the needle for my clients. 

Purchase Now to start growing your business!

After soooo many requests, I finally did it! 

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What is SEO?

And how do I use it in my Jewellery Business?

Blog post

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So, what exactly is SEO, and how can you use it to make your jewellery business shine like a star in the vast digital universe? Let's dive right in!

What's the Bling with SEO?

SEO, or Search Engine Optimization, is like the secret sauce to make your website pop up on the first page of search engine results. Whether you're selling exquisite diamond rings, handcrafted gemstone necklaces, or stunning earrings, SEO can be your best friend. It's all about optimising your online presence to make your jewellery store visible when people search for products you offer.

good stuff please!

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Let's keep in touch

are you on the list?


Get some Jewellery Business Growth tips and resources sprinkled into your inbox each week.


Let's keep in touch