Poppy Hamilton working on her laptop in Devon

Jewellery business consultancy

Easier to find.Harder to
overlook.

I help independent jewellery founders grow their businesses through specialist SEO, copywriting and practical Shopify support.

Find my next step Explore the work

15+ yearsInside jewellery ecommerce.
A specialist perspective on your business.

Scroll to see things differently

A beautiful brand is just the beginning

You make the jewellery.
Let’s make it count.

From the first search to the final decision, every part of your customer’s journey should do your jewellery justice.

Discover where we can take it

Songs of Ink
and Steel

Services & individual modules

The expertise. Your next step.

01 / 05

Copywriting for jewellery brands

Words that feel
like you.

Jewellery-specific product, collection and website copy that sounds like your brand and helps customers feel ready to buy.

Explore copywriting

A jewellery maker holding a delicate pearl necklace at her workbench — The care behind every piece.

02 / 05

Jewellery SEO & AI search

Be found by
your people.

Find the searches that matter to your jewellery brand, then build clear priorities for your products, collections and content.

Explore jewellery SEO AI optimisation for jewellery brands

Detailed thistle pendant — Someone is looking for what you make.

03 / 05

Shopify & website support

A clearer path
to purchase.

Practical Shopify support for jewellery brands, from product pages and collections to navigation. Make it easier for customers to browse, trust and buy.

Explore Shopify support Start with a jewellery website audit

Every detail has a job to do.

04 / 05

Market positioning

Beautifully,
distinctly yours.

Clarify what makes your jewellery brand distinctive, who it is for and how to express its value with confidence.

Explore market positioning

Sculptural floral silver ring — Give customers a reason to choose you.

05 / 05

Individual service modules

One useful step.
At your pace.

Choose one focused project, with a clear scope and quote before you book. Start where you are, with no ongoing commitment.

Explore all modules

Modules 01–02

Find your foundations

Keyword strategy and your brand tone of voice.

Modules 03–08

Strengthen your website

Structure, homepage, maker story, product and collection pages.

Modules 09–11

Keep growing

Search-led content, launch pages and a progress review.

Not sure where to begin? Let’s work it out together.

A first conversation

What’s on your mind?

A few honest details are plenty. I’ll read everything and get back to you with a thoughtful next step.

First, the easy bit.

Your details and where I can find your brand online.

Your nameEmail addressBrand nameWebsite optional

A quick snapshot.

Choose the closest answer—it does not have to be exact.

Where is the brand now?

What needs attention first?

What made you reach out today?

A few honest sentences are plenty.

Tell me what feels stuck, what you have tried, and what you would love to change.

By sending this enquiry, you’re happy for Poppy Hamilton to use these details to respond. Read the privacy policy.

Easier to find.Harder tooverlook.

You make the jewellery.Let’s make it count.