Meet Your Wingwoman
Hey, I’m Poppy, and I started my journey in the trenches of a personalised jewellery start-up —back when “SEO” sounded like a terrible band name, and hustling meant wearing all the hats. From engraver to stock management, copywriter to jewellery maker! Trust me, I've been there.
From scrappy beginnings to scaling up, I’ve lived every part of the jewellery business grind. Some elements I'm more than happy to leave behind, but the strategy has stuck. Now, I’m here to bring that experience to you, with a little extra sparkle (and a lot less stress).
As a freelancer, I'm free to geek out, deep dive and get creative, brainstorming our next level-up over plenty of coffee-fueled strategy sessions.
I love getting hands-on with your business, part consultant, part team member and 100% obsessed with making your business shine.
Nothing excites me more than taking chaos and turning it into something polished, efficient, and gleaming with potential. If I wasn’t in this business, I’d probably be organising hoarders’ houses—because nothing beats a good transformation.
What’s the biggest challenge you see jewellery brands face?
Honestly? Trying to do it all. Jewellery brands are bursting with creativity, but when you’re designing, marketing, and handling 10,000 other things at once, stuff slips through the cracks. Gorgeous collections go unnoticed because they’re not optimised. Websites feel clunky. Strategies are half-baked because, let’s face it, there are only so many hours in a day.
You don’t need to do it all; you just need the right person in your corner to make it happen.
I’m blessed with a neurodivergent brain, which basically means I can flip between creative vision and data geekery without breaking a sweat. I see hidden connections, spot opportunities buried in the noise, and turn your beautiful chaos into a streamlined, money-making masterpiece.
For you, this means I take the big, bold ideas you’ve been dreaming about and ground them in a strategy that actually works. Think spreadsheets with soul and creativity that converts.
I'm here to clean house.
I’ll slot right into your current setup like the missing piece you didn’t know you needed. I’ll figure out what’s working, call out the stuff that’s not pulling its weight, and tighten up the whole operation. Let’s crack open that Notion account, cut out the noise, and make sure your brand is firing on all cylinders. No fluff, no unnecessary stress—just straight-up results that make you feel unstoppable.
It’s different for everyone! Some clients bring me in to tackle specific goals or deliver a one-off powerhouse service, like crafting a killer business plan or nailing the launch of a new collection. Others keep me in their corner long-term, slaying their SEO game, streamlining their e-commerce machine, orchestrating flawless product launches, and ensuring Google bows down to their brand.
Here’s the thing: I’m not here to gate keep my technique, I’m happy to train your team, set up workflows that actually make sense, and ensure best practices are adhered to, so the systems we build together can run seamlessly without me.
When the time’s right, I’ll step back, knowing your brand is set up to crush it long-term. Whether you need me in the trenches for the long haul or for a quick-hit transformation, I’ve got you.
