Structure & navigation
A clearer route through products, categories, stories and services.
Jewellery website conversion
Make it easier for customers to find the right piece—and feel good about buying it.
A polished website is only the beginning. I refine the path through it: what customers see, what they understand, what reassures them and what helps them choose.
Talk to PoppyThe experience behind the aesthetic
Your website can stay beautiful and work much harder.
Small moments of friction quietly add up: a collection that is difficult to browse, product information in the wrong order, unclear delivery details, weak filters, missing proof or a mobile journey designed as an afterthought.
I look at the full decision journey and prioritise the changes most likely to improve clarity, confidence and conversion—without turning your brand into an ecommerce template.
Merchandising
Collection ordering, complementary products, bundles and useful pathways that support discovery.
Trust & reassurance
Reviews, delivery, materials, sizing, care and provenance in the moments customers need them.
Brand expression
Copy and details that make the experience feel considered, distinctive and worth choosing.
Useful areas to improve
Every recommendation connected to a customer decision.
- Homepage hierarchy and customer pathways
- Mobile navigation and collection browsing
- Product page content and information order
- Filters, search and collection merchandising
- Trust, reviews and reassurance
- Gifting, packaging and delivery journeys
- Cross-sell and shop-the-look opportunities
- Enquiry journeys for bespoke services
A useful first conversation
Let’s turn more of your existing attention into action.
Tell me what feels stuck. I’ll look at the wider picture and recommend the most useful next step.
Tell me about your brand