Can the right customers find you?
Review the agreed SEO foundations: page purpose, search language, titles, descriptions, internal links and technical barriers to discovery.
Jewellery website & SEO audit
Find what is holding your website back.
A clear starting point for jewellery founders who want to know what to improve next.
A little clarity goes a long way
Understand the problem before choosing the next project.
When sales are slow, it is easy to change the homepage, commission more content or consider a rebuild without knowing which would help. A jewellery website audit gives you a more considered starting point by examining how customers discover, understand and shop your range.
I look for the details that matter to jewellery buyers: clear materials, scale and sizing, personalisation, gift presentation, production times and reassurance around delivery and returns. The review connects those details with your site structure, search content and commercial priorities.
The scope, fee and delivery timing are agreed before booking. We choose the pages and questions that need attention, whether that is a small independent store or a larger catalogue with several connected issues.
Where we can make a difference
Small, considered changes can add up.
Can they confidently choose a piece?
Examine product and collection pages for clear information, useful imagery, sizing, materials, options and buying reassurance.
Is the next step easy?
Follow the desktop and mobile journey through navigation, product discovery and the route towards checkout or an enquiry.
What support can include
Useful findings. A practical order of work.
The agreed audit produces a written review you can use yourself or share with your team. Its purpose is to make the next decisions clearer.
- A written assessment of the agreed pages and customer journeys
- Specific examples of issues and why they matter to customers or search
- A prioritised action plan separating immediate fixes from larger projects
- Recommendations for product information, collections and internal links
- SEO findings relevant to the agreed review scope
- Suggested next steps for your team, developer or further consultancy
A friendly, focused process
We’ll take it one useful step at a time.
Share the starting point
Send your website and describe what feels stuck, your main products and what you want the business to achieve. We agree the review scope, fee and timing.
Review the evidence
I assess the agreed pages and journeys. If you provide relevant analytics or Search Console data, these can help distinguish visibility problems from buying friction.
Choose the next useful changes
Receive clear findings and priorities. Decide what you can handle in-house and where you would like implementation support, scoped separately.
What a jewellery SEO audit can uncover
A collection may use a name customers do not search for, important products may sit several clicks from the main navigation, or several pages may compete for the same purpose. Metadata, content, crawlability and internal links are considered together so the recommendations reflect how your catalogue works.
Where account data is available, search queries and landing-page performance can help identify specific opportunities. Without access to your analytics or Search Console, the review is based on the website and publicly available evidence; it cannot confirm private search performance or the indexing status of every page.
Traffic but not enough jewellery sales?
A visitor may like a piece yet still hesitate because the chain length is unclear, an engraving option is confusing or the dispatch time appears too late. An audit looks at the relationship between the traffic arriving and the information needed to make a confident choice.
For example, a personalised necklace page might need a clearer character limit, an image showing scale and a production-time explanation beside the options. These are illustrative findings: your recommendations are based on your own website and the evidence available.
From the review to improvements
You can use the action plan with your own team. If you would like hands-on help, I can scope Shopify support, jewellery SEO or copywriting around the findings. Implementation is agreed separately, so you can choose a manageable next step.
An audit is also useful before commissioning a redesign or a larger content project. It helps establish what already works, what needs attention and which questions a new brief should answer.
Before we begin
A few useful answers.
Who is a jewellery website audit for?
Independent jewellery founders and teams who want to understand weak visibility, slow sales, confusing product journeys or an unclear list of website priorities. It can also help you prepare a more focused brief before a redesign.
Is this a website audit or a jewellery SEO audit?
The scope can combine search visibility with the customer journey, product information and conversion considerations. If you mainly need an SEO review, say so when enquiring and we can focus the brief accordingly.
Do you audit Shopify jewellery stores?
Yes. Shopify is a particular focus, including collections, product pages, navigation, merchandising and content. Other platforms can be discussed when you share your website.
What do I need to provide, and how much does it cost?
Start with your website address, the main issue you want to understand and any priorities or deadlines. Scope, fee and timing are agreed before booking. Analytics and Search Console data can strengthen the review, but account access is discussed only where it is useful and authorised.
Are the fixes included, and will an audit guarantee more sales?
The audit provides findings and a prioritised plan. Implementation is scoped separately if you want help putting it into practice. Results depend on the changes made, customer demand, traffic and other factors, so an audit cannot guarantee rankings or sales.
A useful first conversation
Let’s find your website’s next useful step.
Share your website and what is happening in the business. I’ll help you decide whether an audit is the right place to start.
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