Curious about the customer
We look at what people are searching for, what they need to know and how they choose a piece.
A little about me
I know how much care goes into building a jewellery brand.
I’ve spent more than a decade inside jewellery businesses—from making and packing orders to growing the ecommerce side. Now I help independent brands see what is possible and find a practical way forward.
Come and say hello
10+years in the jewellery industry
Saleshelping jewellery brands increase sales
Hundredsof search terms my clients rank #1 for on Google
One-to-onesenior specialist support
From the workbench to the bigger picture
I understand the beautiful chaos behind the brand.
My career began in a personalised jewellery start-up, learning whatever the business needed next.
I made and engraved pieces, packed orders, kept an eye on stock and answered customer emails. As the business grew, I moved into ecommerce, content, search and commercial strategy—helping it reach thousands of daily orders and learning how the smallest decisions connect to the customer and the bottom line.
That practical experience still shapes how I work. I can move from a technical site issue to product naming, from navigation to a gifting campaign, while keeping sight of the customer and the real work involved in running a brand.
Think spreadsheets with soul: commercially grounded, creatively sympathetic and specific enough to act on.
What you can expect from me
Good thinking, with care for the details.
Clear about priorities
Recommendations are grounded in your goals and ordered so the next step feels manageable.
Creative and considered
Ideas should feel right for your brand as well as work hard within the customer journey.
Happy to get hands-on
I’ll explain the why, notice the details and help move the agreed work along.
“Nothing excites me more than taking beautiful chaos and turning it into something polished, efficient and gleaming with potential.”
Poppy HamiltonA useful first conversation
Tell me what you are building.
You do not need a perfect brief or all the answers. We can work out a sensible place to begin together.
Start a conversation