What is SEO?

and how do I use it in my jewellery business?


Hey there, bling enthusiasts! Are you ready to unlock the dazzling secrets of SEO for your jewellery business? Well, grab your favourite gemstone-encrusted pen and get ready for a glittering journey through the world of Search Engine Optimisation, or as we like to call it, the magic wand for your online sparkle!

So, what exactly is SEO, and how can you use it to make your jewellery business shine like a star in the vast digital universe? Let's dive right in!

What's the Bling with SEO? 

SEO, or Search Engine Optimization, is like the secret sauce to make your website pop up on the first page of search engine results. Whether you're selling exquisite diamond rings, handcrafted gemstone necklaces, or stunning earrings, SEO can be your best friend. It's all about optimising your online presence to make your jewellery store visible when people search for products you offer.



I always ask my clients '' which search term are you aiming to rank No.1 for? ''


If you are unsure, there is a fair chance your business model lacks direction and clarity.

No drama, I can help! 

What is seo?


Let's chat about my Keyword Analysis for your Jewellery Business. 



Keywords are the sparkle in your SEO tiara. Think about what your customers are searching for when they want to buy jewellery. Are they looking for "vintage gold necklaces," "custom engagement rings," or "statement holiday jewellery"? Once you've got your glittering keywords nailed down, sprinkle them throughout your website's content. Just like diamonds, these keywords should be strategically placed to catch the light.



Aim to have one keyword that is the holy grail, It's going to take time, effort and patience to rank highly for this keyword. The competition should be steep and the rewards should be lucrative. 



Have a bank of 10-15 lower competition highly personalised search terms that you sprinkle throughout your copy to bring steady streams of traffic to your site. 

1. Keywords - Your Gemstones in the SEO Crown 

2. Content is Queen 



Create fabulous content that showcases your jewellery. Write blog posts about jewellery care, the latest trends in the industry, and the history behind different gemstones you use in your designs. Share your passion for jewellery, and your customers will feel the love! Google loves fresh and engaging content, so keep those gems rolling out.

Always keep in mind your keyword selection. Writing blogs around your keywords gives content and context to your keyword strategy. 

If you are aiming for 'sterling silver jewellery'

Blog titles may include: 

What is sterling silver?
How to clean sterling silver jewellery





My Bespoke SEO Service will help guide you on your way to Dominate Google Search Results. 



Your website is your jewellery store's digital showroom. Make it sparkle! Ensure it's mobile-friendly, easy to navigate, and loads quickly. When a visitor clicks onto your website, they should be dazzled by its beauty, not left searching for the exit.



The aim of the game is to create a haven of serenity for their browsing experience, funnel them into a doom scroll and the further they get the less likely they are to bounce. 



Have you submitted your sitemap? disavowed your toxic backlinks? or set up your internal linking strategy? These are all steps that could be making an impact on your organic traffic reach. 

3.  User Experience - A Shining Showcase 


4. Build Backlinks - Sparkling Recommendations 



Think of backlinks as jewellery recommendations from others in the industry. When reputable websites link to your online store, Google takes notice. Collaborate with jewellery bloggers, join jewellery forums, and work on getting those precious backlinks to your website. Being featured in a high-end fashion magazine would score you major backlink points!

It's the social butterflies that make a stir in the backlink game. 

If you're out rubbing shoulders with Rihanna's stylist and the editor from Vogue there's a good chance that will result in some valuable backlink connections for your site. 

If networking really isn't your forte I would suggest possibly a marketing agency or some high spec outreach would be the next best thing. 







Low quality backlinks can actually harm your credibility, so be sure to manage your backlink portfolio carefully.


My SEO Package can Help you Shine Bright in Your Local Area.



If you have a physical jewellery store, make sure you're optimising for local search. Claim your Google My Business listing, get those reviews shining, and make sure your customers can easily find you in their neighbourhood.

Keep in mind that a large proportion of your customers will value the experience of seeing your designs up close and personal. 

If you have stockists in multiple locations ensure you are including those local keywords in your stockist directory. 


5. Local SEO - Find Your Gem Lovers Nearby 


6. Monitor and Adapt - For Constant Shine 



SEO isn't a one-time effort; it's a continuous journey. Keep an eye on your website's performance using tools like Google Analytics. Adapt your strategy as you see what's working and what needs a little more sparkle.

Remember, SEO is like the polishing step in the jewellery-making process. It takes time and dedication, but the result is a dazzling piece that stands out in the crowd.

Grow in an organic way that feels authentic to you and your brand.


let's chat about your business goals!



We begin by identifying a single high-potential search term that aligns perfectly with your brand identity, product offerings, and target audience.

Once the key term is identified, we develop a multifaceted strategy to dominate search results for this term.

Adding to the broader landscape of related keywords and phrases, we offer suggestions to expand your keyword portfolio, targeting long-tail keywords, product-specific terms, and emerging trends to fuel sustained growth and visibility.

With our Strategic SEO for Jewellery Brands Package, you'll not only dominate search results for your primary target term but also establish a robust online presence that drives sustained growth across your entire collection portfolio.

Let's elevate your jewellery brand to new heights together.

Bespoke Keyword Strategy


find out more here 





If my bespoke services are a little out of your budget currently my digital book 'How to Sell Jewellery Online' is dedicated to your growth!

We dive into conversion magic, positioning your brand within the gifting market and SEO fundamentals! 

Create your own SEO roadmap to success! Understand the tips, tricks and pillars of SEO for jewellery Businesses. 

It includes a keyword list of over 200 high ranking keywords for you to use within your copy. 

Grab yours today!

How to Sell Jewellery Online

read more here


I have been using Poppy's services for the last six months. We started with some copywriting. She helped me craft some amazing emails to send out to buyers. Since then she has re-written my whole website and helped me with my SEO strategy. I have doubled my organic traffic and gained four new stockists.  

- natalie J

'Above and Beyond'


I couldn't recommend her services enough. I was especially pleased with how clear she makes everything, all the steps and suggestions. 

'It's clear the level of experience Poppy has'

- amy C


It's actually laughable now the things I was doing that were stopping my customer from purchasing. I thought it was just a case of pushing more traffic to my site to see my designs. I paid someone a lot of money to help bring in more customers but as Poppy explained, if you have a low conversion rate it doesn't matter how many people you get through the front door. 

'Amazing service! I can't thank Poppy enough'

- collette R

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