Jewellery Success Suite: Guided Growth Program
Get a fresh pair of eyes, a specialist in conversion boosting tactics and a wizard in organic traffic driving strategies all rolled into one!
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Ever wished you had your very own consultant who truly understands the intricacies of your jewellery business?
Don’t get fooled by the extortionate digital media agencies that lack insight into your craft, product, and target market.
Instead, find a kindred spirit in me and my approach. With the Jewellery Success Suite, I work for you to create a bespoke monthly resource tailored to your collections, audience, and business goals.
Each month, you’ll receive an actionable, step-by-step roadmap designed specifically for your brand’s growth.
Whether you choose to work through these plans at your own pace or follow along monthly, this program is built to empower you with real results and meaningful progress.
No fluff guarantee, just focused guidance from someone who truly gets your industry.
Discover our Pricing
Discover our Pricing
The Guided Growth Program is the first of its kind, a unique program where I do all the work with zero time commitment needed by you.
I take a deep dive into your world to give you some meaningful advice and actionable steps to propel your growth.
I know you're busy, I know your budget is tight and I also know that you want your business to blossom.... And that is why this program is the bees knees!
More Traffic + Higher Conversion = More Sales = Happy jeweller.
What is the Guided Growth Program?
Growth Program - Starting January 2025
Designed to meet you exactly where you are. From emerging makers to established brands, small studios to growing businesses, this program is built to support you no matter your size.
If you’re a new brand, this program will help you avoid the common pitfalls of trial-and-error and build your brand on a foundation that’s already optimised for success.
For those who’ve been in business for yonks, this program offers the perfect opportunity to review and refine your practices. Think of it as a lovely spring clean. A little spruce to get some more juice.
Whether your website is scheduled to launch or you’re refining a longstanding online presence, the Guided Growth Program will bring structure, confidence, and clarity to your business.
Who Is The Guided Growth Program For?
Your brand’s tone of voice is the heart of how you communicate—it’s what makes your message feel personal, authentic, and uniquely “you.” Having a well-defined tone means that every piece of content, from product descriptions to social posts, feels like it’s coming from the same voice, creating a strong and consistent connection with your audience.
In this service, we’ll develop a tone of voice that reflects the true essence of your brand, one that speaks to your customers in a way that feels familiar, engaging, and aligned with their own values.
Brand Tone of Voice Development
Month 1- January
You probably already know that SEO (Search Engine Optimisation) is one of the most valuable tools a small business can use, especially when there’s limited budget for ads. The beauty of SEO is that it works to bring in free, organic traffic to your site, putting your brand in front of people who are actively searching for what you offer.
The right SEO strategy catches customers with purchase intent—those ready to buy. On the flip side, the wrong keywords can create an excellent learning environment for casual browsers but may fall short when it comes to converting visitors into sales. That’s why an intentional keyword strategy is so essential.
With this service, I’ll create a customised SEO and keyword strategy just for you. Think of it as your personal SEO cheat sheet, crafted specifically around your unique collection, your ideal customer, and the values that define your brand.
SEO Keyword Strategy
Month 2 - February
Your homepage should be a carefully crafted experience that guides each visitor, helping them feel an instant connection to your brand. This experience is shaped by a homepage funnel, a structure that captures your customer’s attention and holds them in a suspended moment, inviting them to explore and commit without feeling overwhelmed or distracted.
A funnel is essential for creating a seamless journey that resonates with your customer’s motivations and aspirations. It strategically layers elements like social proof, exclusivity, and alignment with their values, gently guiding them toward a purchase decision that feels just right.
Note: This template will be based on adaptable elements for Shopify, making it easy to implement within the platform.
Homepage Funnel Creation and SEO Optimisation
Month 3 - March
Did you know that naming your pieces is one of the most common mistakes jewellery brands make? Let me ask you this: do you have magical names like Solaris Necklace, Lunar Tide Bracelet, Aurora Earrings, or Nova Pendant? These beautifully ambiguous names can feel enchanting, but without a strategic dose of key search terms, they might be stifling your collections’ visibility. The right names ensure your products are discoverable by customers who are actively searching for pieces like yours.
With this service, I’ll teach you how to name your pieces effectively so you see real results—attracting customers who know exactly what they’re looking for and bringing them right to your collection.
When it comes to writing product descriptions, it’s a whole other potential minefield! How many keywords should you use? Too few, and your product might not get seen. Too many, and Google might penalise you for keyword stuffing. Plus, you want enough sales-motivated language and calls to action to encourage purchases, but in a way that feels natural and aligned with your brand.
With this tailored guide, each product description will be more than just words—it’ll be a powerful tool that captures attention, enhances visibility, and creates a memorable customer experience that feels authentic and inviting.
Product Naming & Product Description Structure Creation
Month 4 - April
We’ll provide you with 20 blog templates designed to boost your collection’s visibility and strengthen customer connections. Each template includes a blog title, six header sections, and prompts to guide content creation. These templates are crafted to help answer FAQs and highlight unique aspects of your collections, creating informative and engaging posts that resonate with your customers.
Blogs are one of the best ways to bring content and context to your brand. With a focus on the five content pillars—entertain, educate, inspire, convert, and connect—you’ll have a well-rounded approach that gives your audience multiple ways to engage with your brand. Customers don’t want to be bombarded with constant product promotions; they want a welcoming, informative space where they feel at ease.
With this collection of blog templates, you’ll create an inviting environment where customers can connect with your brand, learn about your collections, and feel inspired—all without the pressure of a hard sell. This approach will help transform casual interest into genuine loyalty, supporting your brand’s growth while creating an authentic, lasting customer experience.
Blog Content Creation Bank
Month 5 - May
Social media can be one of the hardest things to get right. You’re posting consistently, following all the advice, yet you’re still stuck with limited engagement, zero click-throughs, and wondering… where is your community? Is it the products? The graphics? The captions? The hashtags?
Your bespoke Social Media Content Kit is here to make social media feel less like a guessing game and more like an authentic expression of your brand. This kit isn’t just another collection of generic post ideas; it’s a strategic, easy-to-follow bank of social media posts tailored specifically to help you reach and engage with your target audience.
This Social Media Content Kit is built to help you find your community, foster connection, and engage in a way that feels sustainable. Instead of hopping from trend to trend, you’ll have a reliable guide that allows you to be consistent and true to your brand while drawing in the engagement you deserve. This approach will support you in building a loyal, engaged following that doesn’t just scroll by—they genuinely connect with your story.
Social Media Content Kit
Month 6 - June
Your email list is a powerful way to keep your brand top-of-mind, engage with your community, and drive conversions. With a carefully crafted email marketing strategy tailored specifically to your brand’s tone of voice and customer values, you’ll have a calendar of emails ready to keep your audience connected, motivated, and coming back for more.
This service gives you a one-month email strategy—a rinse-and-repeat calendar you can use time and again. Each email is designed to fit naturally into your brand’s style, delivering valuable content that resonates with your audience. From product launches and seasonal promotions to nurturing and re-engagement emails, you’ll have the exact roadmap you need to create lasting relationships and loyal customers.
This bespoke email marketing strategy is designed to be your brand’s secret weapon for boosting engagement, building loyalty, and driving sales. With this toolkit, you’ll have a structured approach to email marketing that’s both easy to manage and effective, allowing you to build a meaningful relationship with your community over the long term.
Email Marketing Strategy & Templates
Month 7 - July
Reviews are an incredibly powerful tool for social proof, an essential element in turning visitors into customers. Did you know that displaying social proof can increase revenue by up to 62%? This isn’t just a nice-to-have; it’s a crucial component in any successful conversion strategy (Source: BigCommerce).
However, gathering reviews is often easier said than done. On average, only 10% of customers leave a review following a purchase, meaning many valuable testimonials never see the light of day. And in the UK, incentivising positive reviews is restricted, making it all the more important to find ways to collect feedback that’s both genuine and effective.
Our approach will ensure that you’re maximising your social proof, setting up an ongoing review funnel that aligns with your brand values while amplifying conversions. With more customers leaving reviews, you’ll have a steady stream of testimonials that encourage new buyers, increase trust, and drive sales.
Review Collection Strategy
Month 8 - August
An email list is one of the most valuable assets your brand can have, and growing it should be at the forefront of your strategy. Think of it as building a direct line of communication with customers who are genuinely interested in what you offer—no algorithms or ad costs standing in the way. Once you have a customer subscribed to your list, you have a lifelong opportunity to connect with them straight into their inbox, allowing you to build relationships and boost repeat purchases effortlessly.
This isn’t about using the same tired tactics like “10% off your first order,” which have become so overused that they’re often ignored, much like a cookie pop-up. Instead, your email collection strategy will be centred on creating a fresh, irresistible motivator that feels valuable to your audience, making it more than just a click-away offer.
An email list is more than just names and emails; it’s a direct, enduring connection with your highest converting audience. Building this list early on will provide your brand with a stable, loyal audience ready to engage with your launches, updates, and exclusive offers.
Email Collection Strategy
Month 9- September
Pricing your jewellery can be one of the trickiest parts of running your business. Many artisans second-guess their pricing, questioning their products’ worth and often feeling the weight of tying their own self-worth to their creations. But for your business to thrive, your pricing has to be both realistic and profitable.
This service helps you develop a pricing model that doesn’t just cover costs but also values your craftsmanship, captures your unique brand essence, and leaves room for growth. We’ll guide you to set prices that are sustainable, taking into account your competition, your unique selling points, and the kind of quality experience you want to offer your customers.
With a profitable pricing strategy in place, we’ll also look at ways to increase your Average Order Value (AOV) to boost revenue without needing a constant influx of new customers.
This service is about empowering you to price confidently, convey the true value of your craft, and build a sustainable model that respects both your artistry and your business goals. With the right pricing and AOV strategy, you’ll be set up to grow profitably and sustainably, creating a rewarding experience for both you and your customers.
Profitable Product Pricing & Increasing Average Order Value (AOV)
Month 10- October
Your brand’s visual presentation is one of the most immediate ways to connect with customers, showcase your products, and express the essence of your brand. Our Visual Branding Refresh & Design Guidance service provides you with expert advice on ensuring your visuals align seamlessly with your products, resonate with your target customer, and elevate the overall brand experience.
This service is designed to enhance the way your brand is perceived, offering guidance on photography, graphics, and product presentation so every aspect feels polished, cohesive, and visually appealing.
Whether your brand is new or established, this service adds value by helping you fine-tune your visual approach, making sure your presentation looks as elevated and professional as your products deserve. Perfect for brands seeking to refine their look without the need for a full-scale rebrand.
Visual Branding Refresh & Design Guidance
Month 11 - November
This final service focuses on creating a strategic collection roadmap to guide your product releases over the next three years. Many artisans create based on inspiration, introducing pieces spontaneously. But without a structured plan for launch anticipation, audience engagement, and cohesive collection releases, new products can easily slip onto the site without making the impact they deserve.
When you introduce products with intention, build-up, and excitement, you’re not only enhancing your audience’s experience but also setting your brand up for greater success. A structured vision for your collections allows you to plan purposeful launches that resonate with your audience, creating excitement, anticipation, and higher sales velocity.
With a clear 3-year Collection Vision Mapping plan, you’ll have a framework that allows your creativity to flourish within a strategy for profitability and sustainable growth. No more silent releases or scattered uploads—each new collection becomes an event, a story, and a step toward your brand’s long-term success.
3-Year Collection Vision Mapping
Month 12 - December
Think of the Jewellery Success Suite as more than just a program; it’s a mentorship designed to support you at every step. Together, we’ll make sure you feel confident in implementing each strategy, whether you’re refining your product descriptions, creating a social media strategy, or planning your collections.
I’ll be here for you with direct support and guidance as you navigate each stage:
- Ongoing Email Support: You can reach out anytime via email for questions, clarifications, or extra help. I’m just a message away to offer feedback, answer questions, or provide insights whenever you need them.
- One-on-One Consultations: If face-to-face guidance is more your style, we can set up a consultation via Zoom, Google Meet, or Facetime. During these sessions, we’ll go through your challenges in real time, answer questions, and create a personalised plan of action. One-on-one consultations are available at an additional charge of £45 per hour.
With this support structure, you’ll never feel alone in implementing the steps of your bespoke growth strategy. Whether it’s through quick email check-ins or dedicated one-on-one sessions, I’ll be by your side to ensure your brand’s journey is as smooth, confident, and successful as possible.
Hands-On Support Throughout Your Journey
If you’re ready to turn your jewellery brand into a profitable and engaging business, the Jewellery Success Suite: Guided Growth Program is your step-by-step roadmap to getting there.
Sign up now to start in the New Year, and step into 2025 with a renewed focus and a powerful strategy to move your brand forward.
This is more than just another resolution—it’s a fresh start backed by expert guidance, proven success strategies, and the confidence that comes from making decisions with clarity and purpose. Growth takes time, and with this structured, month-by-month approach, you’re investing in sustainable, lasting success. Don’t leave your brand’s potential up to chance; set the foundation for growth with expert support and a clear pathway to achieve it.
Make 2025 the year you confidently implement the strategies that will bring your brand to the next level—and beyond.
The Jewellery Success Suite begins in January 2025, and spaces are extremely limited to ensure each participant receives dedicated, personalised support. Save your spot now and set your business on the path to growth and profitability.
Discover our pricing options and Reserve your spot in the Jewellery Success Suite | Guided Growth Program today.
Don’t miss this opportunity to start the new year with confidence and purpose. Book now to secure your place on this exclusive program and ensure a successful and profitable future for your jewellery business.
Ready to Start Your Growth Journey?
Secure your spot Today!
