Google Keyword Planner vs. Semrush

Why Keyword Analyzers Provide Different Results:

If you’ve been diving into keyword research like I do regularly, you’ve probably noticed that different tools often give you varying results. It can be confusing, especially when you’re trying to craft a solid SEO strategy for your jewellery business. I get it—when you’re juggling everything from product launches to marketing, the last thing you want is inconsistent data!

For example, you might use Google Keyword Planner and Semrush—two of the most widely used tools—and notice discrepancies in the search volume or difficulty scores they present for the same keyword.

Let’s break down why these differences exist and which tool is the best fit for your jewellery business.

Data Sources and Why They Vary

The key difference between these tools lies in where they pull their data and how they intend for that data to be used. Google Keyword Planner pulls its information directly from Google’s search engine, making it a trusted source, especially for understanding broad search volumes. However, this tool is heavily geared toward PPC (pay-per-click) campaigns and can sometimes offer ranges instead of precise values, grouping similar keywords together.

For example, as Neil Patel puts it, “Google Keyword Planner is more of a starting point and gives you a broad sense of keyword demand.” So, if you’re starting out with SEO for your jewellery line, it’s a great tool to get an overall view of popular search terms, but it lacks specificity.

Semrush, on the other hand, pulls data from a mix of sources—organic search, paid search, and third-party clickstream data. This means you often get more granular insights, including keyword difficulty scores, related keywords, and search trends. As Brian Dean from Backlinko says, “Semrush gives you a ton of granular data on keywords, including estimated traffic, keyword difficulty, and even the number of SERP features.” I personally love using Semrush for my jewellery consultancy clients because it allows me to see who is ranking for those keywords and gives a deeper dive into long-tail keywords, which are often crucial for niche jewellery brands like yours.

Search Volumes: Ranges vs. Specific Numbers

When using Google Keyword Planner, you’ll often see broad search volume ranges like “1K–10K,” which can make it difficult to pinpoint exact numbers.

 Semrush, on the other hand, tends to provide more precise estimates based on its algorithm. This could result in you seeing higher or lower search volumes than on Google Keyword Planner, but the added precision helps you focus on the most targeted terms for your brand.

Which Tool Is Best for Your Jewellery Business?

So, which one should you trust? The answer is both! If you’re just getting started with SEO, Google Keyword Planner gives you a solid foundation. But if you’re like many of my clients, who are looking for a detailed, competitive analysis of where your jewellery business can stand out, Semrush will offer you the data to make those informed decisions. As Moz aptly puts it, “The best SEO strategies use multiple data points to confirm keyword viability.”

The Bottom Line?

When it comes to keyword analysis, I recommend starting broad with Google Keyword Planner, and then diving into the specifics with Semrush. This combo allows you to cover all your bases—whether you’re looking to rank for “handmade sterling silver rings” or attract local customers searching for “artisan jewellery shops near me.”

Both tools serve their purpose, but Semrush is my go-to when fine-tuning SEO for jewellery brands. It’s accurate, robust, and perfect for competitive industries like ours.

If you ever want to discuss your keywords or SEO strategy further, you know where to find me!