The 6-week programme that uncovers what's holding your jewellery brand back — and gives you a clear roadmap for growth.

Places are limited 

the 6-week jewellery

Brand
MOT

10+ years in jewellery Helped brands rank for some of the UK's most competitive jewellery keywords Worked with handmade makers to established jewellers Jewellery SEO, visibility and conversion strategy
book now

6 weeks to gain clarity and a roadmap to growth


You're posting on social media. You're tweaking your website. You've watched the webinars, listened to the podcasts, followed the advice.

And yet...

You have no real certainty about which ones will actually move the needle.

So you keep jumping from one idea to the next, hoping something finally clicks.

Here's the problem. A scattered appraoch will leave you burnt out and spinning your wheels. 

Doing more isn't always the answer.

Clarity is.






You're doing all the things people tell you to do.

POPPY HAMILTON • JEWELLERY CONSULTANT • POPPY HAMILTON • JEWELLERY CONSULTANT •

IS THIS FOR YOU?

The Brand MOT is Built for Jewellers at Every Stage

👁

01

Nobody can find us

You've built a collection you're proud of, but your customers aren't finding you. We'll uncover what's holding your website back and create a clearer path towards sustainable organic visibility.

Visibility

02

It's unpredictable

If your revenue feels unpredictable, we need to close the gaps between discovery, trust and conversion so more visitors become customers.

Consistency

03

Slower than we'd like

You have momentum, customers and proof of concept. Now it's time to uncover the opportunities that move the needle fastest and support long-term growth.

Growth
Whichever stage you're in, the Brand MOT starts in exactly the same place: understanding what's holding you back.

IS THIS FOR YOU?

The Brand MOT is Built for Jewellers at Every Stage

👁

Nobody can find us

THE VISIBILITY STAGE

You've built a collection you're proud of, but your customers aren't finding you. We'll uncover what's holding your website back and create a clearer path towards sustainable organic visibility.

GET FOUND

It's unpredictable

THE CONSISTENCY STAGE

If your revenue feels unpredictable, we need to close the gaps between discovery, trust and conversion so more visitors become customers.

IMPROVE CONVERSIONS

Slower than we'd like

THE GROWTH STAGE

You have momentum, customers and proof of concept. Now it's time to uncover the opportunities that move the needle fastest and support long-term growth.

ACCELERATE GROWTH
Whichever stage you're in, the Brand MOT starts in exactly the same place: understanding what's holding you back.



Over six weeks, we'll systematically review the facets of your jewellery brand that effect visibility and conversion.

We uncover the hidden opportunities, identify what's holding you back, and create a clear action plan for growth.

For brands that want clarity before investing time, money or energy into the wrong things.

A 6-Week Deep Dive Into Your Visibility, Positioning & Website Health

book now

THE JEWELLERY BRAND GROWTH ENGINE

A beautiful brand still needs the right engine behind it.

Search engines don't send you visitors because of your branding. It doesn't see your aesthetic. It doesn't care if your logo is dated or your colour palette feels cohesive. They need structure, signals and relevance. Branding helps Conversion but traffic comes from following Google's Best practices.

01

Fuel

Keywords, search demand, product names, image optimisation and collection structure.

→
02

Visibility

Your pages become easier for search engines to understand, index and show to the right buyers.

→
03

Trust

Once visitors arrive, your photography, copy, reviews and reassurance help them feel safe to buy.

→
04

Sales

Visibility brings people in. Trust and clarity help them take action.

The Brand MOT checks each part of the engine, so you can see exactly what is helping your jewellery brand move forward — and what is quietly holding it back.

SOCIAL TRAFFIC VS SEARCH TRAFFIC

Social relies on feel. Search relies on tick boxes.

Social media builds awareness, emotion and connection. Search traffic captures people already looking for what you sell — but only if your website gives search engines the right signals.

01

Social Traffic

Driven by discovery.

  • Beautiful imagery
  • Brand personality
  • Storytelling
  • Community
  • Styling and values

People are usually discovering you while doing something else.

0.5% – 1.2% Average organic social conversion rate
02

Search Traffic

Driven by intent.

  • Keyword alignment
  • Product clarity
  • Collection structure
  • Image optimisation
  • Trust signals

People are actively searching for jewellery like yours.

2.5% – 3.0% Average organic Google conversion rate

Visibility is not just a vibe.

Social helps people discover your jewellery. Search helps ready-to-buy customers find it. The strongest brands are built for both.

Website Health & Customer Experience


Week 1

What's Included?

We're uncovering untapped opportunities.

Keyword & Search Opportunity Analysis


Week 2

Product Page Optimisation


Week 3

Homepage & Brand Positioning


Week 4

Collections, Navigation & Discovery


Week 5

Content & Long-Term Growth Strategy


Week 6

✓ Website structure

✓ Mobile experience

✓ Navigation

✓ Trust signals

✓ Customer journey

✓ Technical issues affecting visibility

✓ Current keyword rankings

✓ Competitor positioning

✓ High-intent opportunities

✓ Missing search terms

✓ Collection opportunities

✓ Long-tail keyword potential

✓ Product naming

✓ Product descriptions

✓ Photography

✓ Trust-building elements

✓ Internal linking

✓ Conversion opportunities

✓ Brand messaging

✓ First impressions

✓ Customer clarity

✓ Homepage structure

✓ Authority signals

✓ Differentiation

✓ Collection structure

✓ Category opportunities

✓ Search behaviour

✓ Navigation pathways

✓ Internal linking

✓ Gift buying journeys

✓ Blog opportunities

✓ AI visibility opportunities

✓ SEO priorities

✓ Content roadmap

✓ Quick wins

✓ Long-term growth strategy


✓ A complete visibility assessment

✓ Keyword opportunities worth pursuing

✓ Conversion recommendations

✓ Homepage and navigation improvements

✓ Content opportunities

✓ Priority actions ranked by impact

✓ A practical roadmap for growth

✓ Clarity on where to focus next

What You'll Walk Away With:

10+ years in jewellery Helped brands rank for some of the UK's most competitive jewellery keywords Worked with handmade makers to established jewellers Jewellery SEO, visibility and conversion strategy
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KIND WORDS

What Jewellery Founders Say

★★★★★

“The first time I've had complete clarity. The Brand MOT showed me exactly where the opportunities were and gave me a clear order of priorities.”

Sarah Turner

Founder, Handmade Jewellery Brand

★★★★★

“Worth every penny for the keyword research alone. I was missing huge opportunities that completely changed how I think about my collections.”

Emma Williams

Founder, Independent Jewellery Brand

★★★★★

“Like having an experienced second pair of eyes on the business. Everything was specific to my website, products and goals.”

Rachel Hughes

Founder, Jewellery Brand

★★★★★

“Clear, actionable and surprisingly reassuring. I left knowing exactly what to focus on next and what could wait.”

Louise Bennett

Founder

★★★★★

“I stopped guessing. Now I know exactly where my attention should be going instead of bouncing between blogs, Instagram and website changes.”

Victoria Lane

Founder, Jewellery Brand

★★★★★

“A roadmap rather than another to-do list. I knew which changes would make the biggest difference first.”

Sophie Reynolds

Founder, Handmade Jewellery Studio

0

Jewellery Founders Supported

Helping makers, designers and jewellery business owners build stronger, more visible brands with clearer direction and confidence.

10+ years in jewellery Helped brands rank for some of the UK's most competitive jewellery keywords Worked with handmade makers to established jewellers Jewellery SEO, visibility and conversion strategy
<
★★★★★

“The first time I’ve had complete clarity. The Brand MOT showed me exactly where the opportunities were and gave me a clear order of priorities.”

Sarah Turner

Founder, Handmade Jewellery Brand

★★★★★

“Worth every penny for the keyword research alone. I was missing huge opportunities that completely changed how I think about my collections.”

Emma Williams

Founder, Independent Jewellery Brand

★★★★★

“Like having an experienced second pair of eyes on the business. Everything was specific to my website, products and goals.”

Rachel Hughes

Founder, Jewellery Brand

★★★★★

“Finally understood why my traffic wasn’t converting. Some of the simplest recommendations made the biggest difference.”

Charlotte Davies

Jewellery Designer

★★★★★

“Clear, actionable and surprisingly reassuring. I left knowing exactly what to focus on next and what could wait.”

Louise Bennett

Founder

★★★★★

“The best investment I’ve made in my website. Every recommendation was explained clearly and linked back to visibility, traffic or sales.”

Hannah Cooper

Founder, Jewellery Business

★★★★★

“I stopped guessing. Now I know exactly where my attention should be going instead of bouncing between blogs, Instagram and website changes.”

Victoria Lane

Founder, Jewellery Brand

★★★★★

“A roadmap rather than another to-do list. I knew which changes would make the biggest difference first.”

Sophie Reynolds

Founder, Handmade Jewellery Studio

★★★★★

“Helped me see my business through my customers’ eyes. The customer journey review was genuinely eye-opening.”

Katie Moore

Founder

★★★★★

“Exactly what I needed before investing more money into marketing. The MOT showed me bigger opportunities already sitting on my website.”

Rebecca Hart

Founder, Jewellery Brand

0

Jewellery Founders Supported

Helping makers, designers and jewellery business owners build stronger, more visible brands with clearer direction and confidence.

Industry Insight

10+ Years Inside The Jewellery Industry

I've spent over a decade helping jewellery brands improve their visibility, strengthen their customer journey and grow through organic search.

From handmade makers to established jewellers, I've seen first-hand what helps brands gain traction and what keeps them stuck.

The Brand MOT combines that experience into a structured review designed specifically for jewellery businesses.

1,000s+

of missed search opportunities identified

437+

jewellery brands reviewed

10+

years spent helping jewellery brands grow

CHOOSE YOUR LEVEL OF SUPPORT

Brand MOT Pricing

One new customer could cover the cost of your Brand MOT. The goal isn’t a prettier website — it’s knowing what’s actually holding your jewellery brand back, and what to fix first.

SELF-DIRECTED

The Brand MOT Review

For jewellery founders who want expert clarity, a full diagnostic review and a prioritised roadmap they can implement themselves.

£495

one-off project fee

What’s Included?

  • ✓Full Brand MOT review
  • ✓Website health assessment
  • ✓Keyword opportunity analysis
  • ✓Homepage review
  • ✓Product page review
  • ✓Collection and navigation review
  • ✓Customer journey observations
  • ✓AI visibility assessment
  • ✓Comprehensive PDF recommendations report
  • ✓Prioritised action plan

BEST FOR

Founders who are happy implementing changes themselves but need expert clarity on what to fix first.

BOOK BRAND MOT REVIEW →
MOST POPULAR

DIAGNOSED + STARTED FOR YOU

The Brand MOT Plus

Everything in the Brand MOT Review, plus hands-on implementation of your first growth opportunities. I’ll not only identify what’s holding your brand back — I’ll help you start moving it forward.

£695

one-off project fee

Everything in the Review, Plus

  • ✓Discovery call before your review begins
  • ✓Implementation of your first growth opportunities
  • ✓Priority quick wins actioned for you
  • ✓Up to 4 hours of hands-on optimisation
  • ✓Private review call to walk through findings and next steps
  • ✓Recommendations for the next 90 days

BEST FOR

Founders who want momentum, not just recommendations. Perfect if you want the first opportunities implemented before taking the reins yourself or moving into ongoing support.

BOOK BRAND MOT PLUS →

Not Ready for The Answers?

Discover free resources to help grow your jewellery brand before you book.

CHOOSE YOUR LEVEL OF SUPPORT

Brand MOT Pricing

One new customer could cover the cost of your Brand MOT. The goal isn’t a prettier website — it’s knowing what’s actually holding your jewellery brand back, and what to fix first.

SELF-DIRECTED

The Brand MOT Review

For jewellery founders who want expert clarity, a full diagnostic review and a prioritised roadmap they can implement themselves.

£495

one-off project fee

What’s Included?

  • ✓Full Brand MOT review
  • ✓Website health assessment
  • ✓Keyword opportunity analysis
  • ✓Homepage review
  • ✓Product page review
  • ✓Collection and navigation review
  • ✓Customer journey observations
  • ✓AI visibility assessment
  • ✓Comprehensive PDF recommendations report
  • ✓Prioritised action plan

BEST FOR

Founders who are happy implementing changes themselves but need expert clarity on what to fix first.

BOOK BRAND MOT REVIEW →
MOST POPULAR

DIAGNOSED + STARTED FOR YOU

The Brand MOT Plus

Everything in the Brand MOT Review, plus hands-on implementation of your first growth opportunities. I’ll not only identify what’s holding your brand back — I’ll help you start moving it forward.

£695

one-off project fee

Everything in the Review, Plus

  • ✓Discovery call before your review begins
  • ✓Implementation of your first growth opportunities
  • ✓Priority quick wins actioned for you
  • ✓Up to 4 hours of hands-on optimisation
  • ✓Private review call to walk through findings and next steps
  • ✓Recommendations for the next 90 days

BEST FOR

Founders who want momentum, not just recommendations. Perfect if you want the first opportunities implemented before taking the reins yourself or moving into ongoing support.

BOOK BRAND MOT PLUS →

Not Ready for The Answers?

Discover free resources to help grow your jewellery brand before you book.

Pay in 4 interest-free payments of £173.75