★★★★★
“Worth every penny for the keyword research alone. I was missing huge opportunities that completely changed how I think about my collections.”
Emma Williams
Founder, Independent Jewellery Brand
Uncovers what's holding your jewellery brand back — and get a clear roadmap to growth.
the first step to growth
Brand
foundations
gain clarity and a roadmap to growth
Your jewellery website should be doing more than simply displaying your pieces. It should help new customers discover your brand, understand what makes it special and feel confident enough to buy, enquire or join your community.
Jewellery Growth Foundations gives you a focused, expert view of where your website stands today, where its strongest opportunities lie and what should happen next. We review your website using professional SEO data, commercial jewellery experience and a clear understanding of how customers search and shop online.
You’ll receive a personalised growth plan that brings everything into focus: what is already working, what may be holding the website back and which improvements are most likely to support greater visibility, stronger customer journeys and more sales.
A clear, commercially focused website and SEO plan for independent jewellery brands
£250 one-off investment · Personalised to your brand · Delivered within five working days
Running a jewellery business can pull you in several directions at once.
You may be posting on social media, preparing new launches, rewriting product descriptions, adjusting your website, sending newsletters and wondering whether you should finally begin working on SEO.
There is always something else you could be doing. The difficulty is knowing which task deserves your attention first—and which opportunities have the greatest potential to bring more visitors, enquiries and sales.
Jewellery Growth Foundations puts those decisions in order.
We step back, look at your business as a whole and identify where your time and attention are most likely to make a meaningful commercial difference.
But Which Things Will Actually Help You Grow?
YOU’RE DOING ALL THE THINGS
Your Jewellery Growth Foundation is not another generic website checklist. It is a personalised, evidence-led growth plan created by Poppy specifically for your jewellery business.
Inside your completed Foundation, you will receive:
- Your Jewellery Business Growth Review — a clear assessment of your products, services, positioning and the opportunities already sitting within your business.
- Your Three Strongest Growth Opportunities — the commercial areas I believe have the greatest potential to attract more visitors, enquiries and sales.
- Your Personalised Keyword Plan — approximately 15 relevant keyword opportunities, including search volume, difficulty, your current position and the product, collection or page each keyword should target.
- Your Customer Journey Review — practical recommendations for making your website clearer, more trustworthy and easier to shop or enquire through.
- Your Technical Website Health Check — important errors, warnings or hidden issues explained in plain English, with clear guidance on what needs attention.
- Your 90-Day Growth Roadmap — every recommendation organised into three manageable stages: Fix First, Strengthen Next and Build for Growth.
Everything is delivered in one polished PDF within five working days, giving you a clear plan you can implement yourself, share with your team or use as the starting point for monthly support.
What You'll Walk Away With:
Download the details in a PDF
Who Is It For?
Jewellery Growth Foundations is ideal if:
- You have an established website but sales or traffic feel inconsistent
- You are unsure whether your website is appearing on Google
- You know improvements are needed but do not know where to begin
- You have several products or services and need help deciding what to prioritise
- You want commercially relevant keyword opportunities for your brand
- You are considering ongoing support but want a clear starting point first
- You want an expert outside view of your website and its growth potential
It is suitable for independent jewellery designers, handmade jewellery businesses, growing ecommerce brands, bespoke jewellers, workshop providers and jewellery businesses with both products and services.
