If you’re launching or scaling a jewellery brand online, one of the biggest decisions you’ll make is where to build your website. The wrong platform can hold you back with slow load times, limited SEO options, or clunky checkouts, and that directly impacts your sales.

So let’s break down the big three: Wix, Squarespace, and Shopify, and why Shopify is hands down the best platform for serious jewellery brands in 2025.

Why Wix Isn’t Ideal for Jewellery Brands

Wix might be beginner-friendly, but it comes with serious drawbacks for product-based businesses:

❌ Slow Load Times

Even Wix’s own support team admits to average load times of 10–11 seconds, a huge issue for mobile shoppers. Every additional second can drop conversions by up to 7%.

❌ Weak SEO Capabilities

• Poor URL structure (e.g., /products/page-name)
• Limited control over structured data
• No true blogging engine for content marketing

❌ Poor Inventory & Product Management

• No easy bundling, personalisation, or tagging
• Difficult to scale once you hit more than 50 products

Wix is okay if you’re showcasing art or services, but it’s not built for serious e-commerce.

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Squarespace Looks Nice, But That’s Where It Stops

Squarespace has become known for its sleek templates, but when it comes to growing a jewellery brand, here’s why it often falls short:

❌ Limited Checkout Control

No custom fields for personalisation. Want to offer birthstones or initials? You’ll need a workaround or third-party add-on that’s rarely seamless.

❌ SEO Is Basic at Best

While it has improved in recent years, Squarespace still lacks:

• Proper control over meta tags and slugs
• Structured data for product listings
• Blog optimisation tools

❌ No Advanced Sales Features

Upsells, subscriptions, bundles, and customer tagging are either unavailable or very difficult to implement.

For handmade or luxury jewellery brands that want to tell stories, nurture repeat buyers, and run email flows, Squarespace just doesn’t go deep enough.

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Why Shopify Is the Clear Winner for Jewellery Brands in 2025

Shopify is used by millions of product-based businesses around the world, from startups to multi-million-pound empires. And it’s not just for fashion brands or tech bros, it’s quietly become the home of artisan, handmade, and boutique jewellery businesses.

✔️ Made for Selling

Shopify is e-commerce first, every part of the platform is built to convert visitors into buyers.

• Lightning-fast load times (avg 2.2 seconds)
• Secure checkout with customisation (great for gifts + personalisation)
• Inventory control, variants, bundling, and real-time sync

✔️ SEO + Marketing Power

• Fully editable meta titles, alt text, and URLs
• Blog engine optimised for rich content and long-tail keywords
• App integrations for SEO tools, review apps, social proof and beyond

✔️ Automations & Email Ready

• Built-in abandoned cart flows
• Klaviyo, Mailchimp, and Omnisend integrations
• Shop email sequences, upsells, loyalty programmes, and gifting automations

✔️ Scalable With You

Whether you’re just launching or scaling up to 100+ orders a day, Shopify has the tech and support to grow with you.

Even brands with a single handmade bracelet can start on Shopify Lite, while those expanding globally can upgrade to Shopify Plus.

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Need Help Choosing or Setting It All Up?

Choosing the right platform is only part of the puzzle. To actually get results, you’ll need:

• A keyword-led content and collection structure
• Optimised product pages with conversion copy
• Thoughtful category navigation
• Branded email flows that turn browsers into buyers

✨ That’s where I come in.

I offer a monthly retainer service for jewellery brands ready to grow their visibility and sales, one part of your website at a time. Whether you’re on Shopify already or ready to migrate from Wix/Squarespace, I’ll guide you with a strategy that actually works.

👉 Ready to chat? Click here to learn more about my retainer services.

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Sources

1. Wix Load Time Report – Sitechecker Pro 2024
2. Littledata E-Commerce Speed Benchmarks, 2024
3. Moz: Why Wix SEO Still Falls Behind (2023)
4. Ahrefs: Squarespace vs WordPress SEO Comparison
5. Shopify SEO Documentation – Developers.shopify.com
6. Portent: Page Load Time Conversion Impact Study
7. Littledata Shopify Benchmarks 2024