Jewellery SEO and Content Services

Elevate Your Jewellery Brand with SEO Strategies Designed for Artisans

I know the jewellery industry isn’t like other businesses, and SEO isn’t a "one-size-fits-all" solution. The beauty and artistry behind each piece of jewellery needs to be reflected in your content and SEO strategy. I specialise in jewellery SEO services that not only help you rank higher in search engines but also capture the true essence of your creations.

Unlike traditional SEO agencies that cater to a wide range of businesses—from washing machines to personal trainers—our focus is 100% on the jewellery industry.

We speak your language, understand your customers, and know how to create content that resonates with them.

seo for your jewellery business

Agencies might know technical SEO, but do they truly understand the artistry of jewellery? They use technical jargon, but struggle to describe the emotional value and beauty of your pieces in a way that connects with your customers. I don’t just focus on keywords—I help tell the story behind every piece, in a way that only a fellow jewellery expert could.

Hot Tip: If they aren't providing you with content they are typically selling you a simple Shopify plugin + Automated monthly reporting. 

Most SEO agencies use cookie-cutter strategies, applying the same formula to jewellery that they use for all their clients. The monthly reports indicating minor rises in keywords such as 'handmade silver bracelet near me' - these generic, location focused and low volume search terms really reveal how clueless they are about the jewellery industry. 

Your jewellery is unique, personal, and emotional. Your SEO strategy needs to reflect that.

You know SEO is important, but without the knowledge these agencies can charge what they like with very little comittment to your growth. It's as if you're walking into a dodgy garage and handing over your money not knowing what for...

I’ve got you covered. My keyword rich, sales motivated copywriting will ensure your website is fully optimised to attract more traffic and convert more sales.

Me Vs Agencies 

Jewellery SEO & Content Services:

Beautiful Content that Tells Your Story

As a jeweller, you put your heart and soul into each piece you create, but how do you communicate that passion to your customers?

Writing isn’t your skillset, but the way you showcase your pieces should mirror the same care and attention to detail that goes into their creation.

Whether it’s a custom engagement ring or a delicate gemstone bracelet, we capture the emotion, beauty, and artistry of your work.

Jewellery Descriptions: I write story-driven product descriptions that bring each piece to life. I go beyond basic details and craft descriptions that resonate with your audience—highlighting the uniqueness and meaning behind each design.

Brand Tone of Voice: I work with you to develop a consistent brand voice that aligns with your values and speaks to your audience. Whether your brand is elegant, fun, or bespoke, we ensure every piece of content mirrors that tone.

Sales Copywriting: I craft sales-driven copy that not only ranks well but also converts visitors into customers. From product pages to promotional content, I ensure every word encourages action.

Blog Posts: Generic jewellery blogs are out the window, niche content, blogs designed around your collections, blogs to target your customer demographic profile, blogs that inform, engage and excite are in! 

Jewellery care tips, snooze 
How to stack bead bracelets this autumn - yes please! 

Optimise Every Product for Maximum Exposure

It’s not just about getting visitors to your site—it’s about ensuring they see the right products. We optimise your Shopify store to make sure each jewellery piece is search engine optimised and positioned perfectly in front of the customers who are ready to buy.

SEO-Optimised Product Titles: We create keyword-rich, engaging product titles that clearly communicate the value of your pieces while improving search visibility.  (poor product titles are one of the most common mistakes jewellers make.)

Meta Descriptions & Alt Text: We write SEO-friendly meta descriptions and alt text that not only help you rank higher but also improve accessibility and entice customers to click.

Traffic-Magnet Collections: We build out collection pages that are not only easy for your customers to navigate but are also optimised to drive traffic. Each collection is tailored to capture both broad and niche traffic, ensuring that you rank for popular terms like "personalised jewellery" while also dominating smaller categories like "October birthstone necklace."

Shopify SEO Optimisation

Keyword Profile Development

Drive Purchase-Ready Traffic with Strategic Keywords

Unlike other agencies that apply a one-size-fits-all keyword strategy, we develop a custom keyword profile specifically for your jewellery collection. We focus on high-intent buyer keywords that target customers ready to make a purchase. - '8th wedding anniversary gift'

These are the customers who are already searching for products like yours—and we make sure your store appears at the top of their search results.

Competitive Keyword Analysis: Tired of seeing your competitors rank higher? We perform an in-depth competitive analysis to understand which keywords your competitors are using and help you outrank them with a stronger, more effective strategy.

Long-Tail Keywords: Our keyword strategy focuses on both high-volume keywords and long-tail keywords. The long-tail keywords often have less competition but bring in customers who are further along in the buying process—ready to make a purchase.

Ready to Grow Your Jewellery Business Online?

Don’t settle for generic SEO services. Your jewellery brand deserves a strategy as unique as your designs.

Let’s talk about how we can help you outrank your competitors, increase traffic, and drive more sales with a tailored SEO strategy for your business.

let's create your roadmap to SEO Success!