Tired of being outranked, Ready to Shine?

Let’s Talk Strategy

Let’s Talk Visibility.

Whether you’re an independent designer, a growing jewellery brand, or a retailer looking to make waves, one thing is clear—you’re creating something beautiful, and the world should see it. But between running the business, perfecting your craft, and keeping up with marketing, it’s easy to get lost in the noise. Your collections are stunning, your story is meaningful, but if customers can’t find you, how can they fall in love with your work?

That’s where I come in.

As a freelance visibility expert for jewellery brands, I specialise in getting your business seen, heard, and remembered. From SEO and website strategy to powerful product storytelling, I help jewellery businesses cut through the competition, rank higher, sell smarter, and grow faster—all while staying true to your unique style and vision.

Because your brand deserves more than just a place in the market—it deserves to stand out, attract the right customers, and thrive. Let’s make that happen.

expert strategy

From Invisible to Unforgettable.

Approximately 63% of e-commerce websites fail to fully utilise Google's best practices for SEO, leaving valuable organic traffic—and potential revenue—on the table.

With only a small fraction of brands mastering on-page optimisation, structured data, and user-first content strategies, it’s no wonder so many products slip into the digital void. Those who do invest in SEO best practices consistently outperform competitors in visibility, traffic, and conversions.

Together, we’ll pinpoint where you’re leaving money on the table and transform your brand into a magnet for your ideal customer. Think of me as your digital doula: a seasoned professional, helping to bring your light into the world.

expert strategy

Success Requires Strategy

Hustle gets you started, but strategy takes you to the top. My approach is tackling the numbers game head-on.

Here’s a hard truth: the average jewellery website converts less than 2% of its traffic. That’s not just a stat—it’s a wake-up call. To achieve your sales goals, you need substantial traffic, but not just any traffic—the kind that’s primed to convert.

I bridge the gap between creative chaos and analytical precision. Whether it’s pinpointing high-intent keywords to dominate search rankings, building a lucrative content strategy that speaks to your customers’ desires, or refining product pages with killer CTAs and UX that eliminates friction.

I specialise in shifting the scale from paid to organic traffic. Because I know that every overlooked product description, every missed internal link, and every poorly optimised collection page is costing you money.

From Forgettable to Fierce.

If your brand storytelling isn’t turning heads and taking names, you’re leaving sales on the table. Fact.

80% of online shoppers say they’re less likely to buy from brands serving up generic, soulless copy.

I get it—you’re maxed out, anxiety-rich, and margarita-poor. You’re juggling the whole circus and looking for ways to cut corners and save pennies.

But sacrificing your brand’s humanity? That’s not exactly the vibe that wins hearts—or wallets.

Let’s leave basic behind and invest in areas that convert.

skip the snooze!

Frequently Asked Questions

What kind of results can I expect from working with you?

Expect real, measurable growth—the kind that makes your competitors sweat. We’re not just getting you more traffic; we’re getting you the right traffic. I’ll help you outrank the competition, ditch the chaos, and leave that side-hustle mindset in the dust. We’ll streamline your workflows, rally your team, and secure those juicy No.1 rankings that bring in hundreds of thousands of visitors a month.

Will you work alongside my current Digital Marketing Agency?

Absolutely! I can integrate seamlessly with your team, whether it’s your marketing manager, copywriter, or agency. My strategy is the perfect complement to digital marketing agencies that may not have specialist knowledge in the jewellery industry.

I often collaborate with existing agencies, bringing a depth of experience and a thoughtful approach that elevates their efforts.

It’s about blending strengths to ensure your brand shines in every corner of the market.

What makes working with you different from hiring an agency?

Digital Marketing Agencies rarely have the industry specific knowledge required to successfully scale a Jewellery Brand. Their one-size-fits-all approach means they are able to pitch to a wide variety of businesses. Personal Trainers to Plumbers. Often delivering a simple shopify plug-in paired with automated monthly reporting.

I’m a high-touch, boutique-level strategist and consultant. You get personalised attention, tailored strategies, and someone who’s as invested in your brand’s success as you are.

How soon will I see results?

Some wins, like optimised listings, collection mapping and navigation restructure, show immediate improvements, in bounce rate, conversions and organic traffic.

Larger goals, like dominating search rankings, are part of a long-term strategy—but trust me, they’re worth it.

''I work exclusively with a select number of clients, offering tailored strategies that drive results and elevate brands to their full potential.''

How i work

Poppy Hamilton

founder of Poppy Hamilton | Jewellery Consultancy

Working with Me: No Fluff, Just Fire.

Let's own the room!

Your brand deserves to own the room, not linger in the shadows. If you’re tired of watching mediocre competitors grab the spotlight, it’s time to get your girl to hold your gold hoops. Know what I mean?

Your customers should be obsessed with you—but how can they be if they don’t even know you exist?

This isn’t about 'doing more', it’s about making moves with intention. We’re talking strategies so sharp they cut through the noise, turning overlooked collections into sold-out favorites and casual clicks into loyal customers.

Let this be your turning point. Let’s put an end to the left-over side-hustle mentality and get unapologetically obsessed with outranking your competitors.

Work with me

scale and shine | Bespoke visibility strategy

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